Marketing strategy for ganga water purifier

Marketing strategy for ganga water purifier IMC PLAN FOR WATER PURIFIER Introduction Internal Analysis Firms Promotional Capabilities The current marketing strategy for ganga water purifier is a push strategy, utilizing personal selling via a sales force with limited advertising to increase brand awareness. The current promotional mix involves periodic advertising in area newspapers, a yellow pages ad, distribution of flyers, door-to-door sales through sales agents, and telemarketing performed by sales agents. The current RO filter market is served quite well, through several methods of distribution and many options and products available to the consumer. Currently, 30% of end consumers purchased their home water treatment system from local water treatment dealers, 26% from a department or discount store and 25% from a home improvement centre. Product/Service Analysis The RO filter market can be described as fragmented. There are many competing Products in the marketplace and no one have more than 15% of the market share. Retailers, which sell to the end user, hold the power in the manufacturer distributor Retailer relationship as they have many competing products to choose from and typically Only carry a single brand of RO filter. Major companies into this business are: Eureka Fobs , Hull ,Ion exchange,Philips Industry experts say that in India three types of water purifiers are being marketed now — ultra-violet based, reverse osmosis and resin based. The countrys largest water purifier maker Eureka Forbes Aquaguard is the market leader with 68 per cent in UV-based market. In reverse osmosis (RO) as well the company enjoys 60 per cent share and Delhi-based Kent RO systems has 40 per cent share. RO based water purifiers are the most expensive section of the water purifier market and are priced at Rs 13,000 and above.Philips, on the other hand, which uses UV-based technology to purify water, has dropped its price to Rs 6,995 from the initial launch price of Rs 8,500. Industry sources say its struggle to establish itself in the market with lesser priced water purifiers by competitors has been difficult.Out of the 220 million households in India, only about 8 million use water purifiers. Both HUL and Eureka had test marketed their products in southern states before launching it nationally. Product Description Reverse Osmosis (RO) is a filtration process which runs drinking water containing dissolved solids through a nano-filtration membrane. The purified water then goes to a storage tank and most of the unwanted organic and inorganic compounds, sediment and other contaminants are flushed down the drain. This form of water treatment is one of the most effective methods for producing high quality drinking water available on the market today Review of Past Promotional Programs In reverse osmosis (RO) as well the company enjoys 60 per cent share and Delhi-based Kent RO systems has 40 per cent share. RO based water purifiers are the most expensive section of the water purifier market and are priced at Rs 13,000 and above. Philips, on the other hand, which uses UV-based technology to purify water, has dropped its price to Rs 6,995 from the initial launch price of Rs 8,500. Industry sources say its struggle to establish itself in the market with lesser priced water purifiers by competitors has been difficult. As HUL airs its TV campaigns on how using Pureit will give freedom from boiling water, Eureka Forbes has signed on celebrity Smriti Irani for communicating its benefits. The past promotional programs involves periodic advertising in area newspapers, distribution of flyers, door-to-door sales through sales agents. The RO filter market is served quite well, through several methods of distribution and many options and products available to the consumer External Analysis Customer Analysis Buyer Needs Water is a major element required for human survival and thus clean, safe drinking water is a necessity for a healthy and safe lifestyle. In Indian society water safety has for the most part been taken for granted up to the last several years, but now due to industrial and environmental pollution consumers perceptions has changed. People concerned with the safety of drinking water now recognize a need to buy clean drinking water or to purify their own water. Forty-two percent of people use water treatment devices because they feel it makes their water safer. Those who do not like the current taste of their water can be assumed to encompass the other element of consumer need. Forty-three percent of people use water treatment devices because they feel it makes their water taste better . During the 2007 survey this figure grew from 48% of people being replaced by 60% of people use a filtration system for health-related issues. Decision Type Buying an RO system is an extensive decision due to the relatively substantial cost involved and the wide variety of competitive products on the market. Since most RO filters operate on the same principle of purifying water, the consumer would attempt to find value in quality, number of filtering stages, capacity of the system and ultimately price. Since a wide variety of choices exist personal selling plays an important role in convincing the consumer that a product holds higher merit and value than the competitors product. SWOT Analysis Product Company Strengths High quality product, manufactured in delhi, assembled in U.P. Water Quality Association member All components are NSF approved. Close relationship with suppliers. Easily customize product to meet consumers needs. Extremely competitive price and compensation structure Offer 5-Stage unit at better price than competition. Recent media exposure regarding unhealthy drinking water in india. 1st housing clear to see condition ofpurifier. Owner has extensive experience with water treatment problem solving. Produces pure drinking water at low costs. Weaknesses Large amount of personal selling Relatively unknown name in india. Variety of substitutes, including bottled water. Large number of competitors/substitutes in a fragmented market. High barriers to entry into Big Box stores. Opportunities Several very large possible target markets. To become perceived as sympathetic towards customers concerns and well-being. Utilize the Internet as a customer relationship management tool. Reduced public confidence in municipal water treatment centers. Threats Governmental regulations regarding water purification products. Competitive retaliation to Rosmosis entering the market with a competitive product at lower prices. Clean water is one of the most important needs of our bodies. It is a sad fact that something as essential to life as clean drinking water can no longer be granted to us. Unsafe water is not just a third world problem. In fact, safe drinking water is even harder to find specially in industrially developing countries such as the India. According to research articles and news, most tap and well water in India now are not safe for drinking due to heavy industrial and environmental pollution.We have reached to a point that, all sources of our drinking water, including municipal water systems, wells, lakes, rivers, and even glaciers, contain some level of contamination. A good water filter is the best and maybe the only solution nowadays. You can install and maintain the filters yourself and can ensure and feel safe about the water which you and your family drink. Just make sure the filter you choose removes the most spectrum of contaminants. Usually a professional filtration system worth invest-in is a 4 to 5 stage water purifier system. Each stage will remove certain types of contaminants, and all stages combined should protect you from just about every contaminant. provide information among 70% of target audience: Areverse osmosis water filter with activated carbon pre-filters, plus an ultraviolet light, are what we believe to be the most thorough and cost effective way to purify drinking water. Such a system willpay for itself within half a yearand can last 10-15 years with easy annual filter change create an image among 60 % of target audience: To create an image which provide best quality with low prices and create a brand that is trust worthy . by showing benefits that is getting most purified water at a cost os 36 paise / lit and taste too. stimulate trial of new product among 55% of target audience will make people motivated to try new product to see its features and see its advanced quality by implementing sales promotion techniques and personal selling like coupons and sales presentation. Budget allocation Percentage of the budget is stated for indicating the allocation Estimated budget : 50000000 Promotional budget estimate ( in lakhs) Advertising TV Commercial 50 lakhs (Production broadcasting) Newspaper advertisement 8 lakhs (Design publishing) Magzine 10 lakhs Radio advertisement 20 lakhs Event Exhibition(venue Setup, etc) 50 lakhs Direct Marketing Mailing(design, printing postage, etc) 4 lakhs Personal selling sales presentations 20 lakhs sales meetings 5 lakhs incentive programs 85 lakhs Sales promotions Contests; Games;Lotteries; premium and gifts; fair and trade shows; demonstrations; coupons; rebates; low-interest financing . 100 lakhs IMC STRATEGIES The campaign objectives of GANGA water purifier. Advertising strategy Advertising design :Story board is to make people aware of water related deseases. Type of appeal : emotional. Target audience :housewifes, working group. Message strategy :GANGA WATER FILTER Meaning : the name is kept as ganga because ganga is known to be the most pure. Tag Line : SWATCHTA KI PHECHAN Media selection: television, newspaper, magazines, internet, etc. The Unique Selling Proposition Excellent customer service response time. Very compititive pricing. Technical suppor available via phone and email. Online water diagnosis at http://www.gangapurifier.com/daignose_my_water.php Free basic water testing available. Custom water filter systems for special water conditions. Water quality association member. Other promotional tools strategy †¢What other promotional tools to be selected and why? Personal selling sales presentations sales meetings incentive programs Public relations Seminars: will give seminars on the topic of environmental pollution . How water causes deseases and how can we avoid it by using a water purifier and how ganga water purifier helps your family with this . charitable donations: will donate money to the areas where water purification projects are going on . publications: will release a monthly publication of what achievements are made my the company. community relations: Our aim is to increase their knowledge and understanding of what we do and where were going, so that they can feel part of â€Å"our community† and where appropriate join with us Sales promotions Contests: will organise contests which will be on the theme of water or environmental pollution and ganga water purifier will make people aware of this. Games: will organise games at major areas like universities ,government offices on the name of ganga water filter. lotteries: will tie up with some very gud brands and ganga water purifier will be distributed as lotteries. GANGA WATER PURIFIER : SWATCHTA KI PEHCHAN Creative tactics for television Vedio : the visual will communicate the message given by ganga water purifier that it is give the most purified water compared to others and will provide with many user friendly functions with really competitive pricies. Audio: the audio will be created which will force consume r to see the vedio and will help an appropriate mood Jingle used: live a healthy life Company : ganga water purifier BIBLIOGRAPLY www.jobsdb.com/HK/EN/V6HTML//IMC_Plan_Outline.pdf www.digg.com/educational/Sample_IMC_Plan www.drypen.in//developing-an-integrated-marketing-communication-plan-imc.html www.ethicsbasedmarketing.net//Sample%20IMC%20plan%20template.pdf faculty.fullerton.edu/mjoyce/Materials/IMC_Plan_Outline.htm www.kult-educ.org/wksp/imc-4/files/ibrahim/IMC-4_1-2.ppt

A Guide to Health

The choices I voluntarily make are ones that impact how I feel in my awareness of being robust, and how those factors define my outlook of what health is. Every second of simply being alive in a way is almost a tribute to one's health. How we feel physically throughout the day, mentally from stress, and even emotionally from social interaction are all aspects of our health. One way these ideals came to prominence is from a quote the World Health Organization (WHO) used to define health in 1948, which follows as â€Å"Health is a state of complete physical, mental and social well-being and not merely the absence of disease or Infirmity'.I find myself agreeing very strongly with the WHO because we experience health solely on these three major Influences of physical, mental and social. The outermost part of the human body comprises of the nervous system and how we react to different stimulus. To many people physical attributes are considered an inferior part of health in comparison to mental; however the sensations experienced from it are how we feel major determinants such as pain that influence our overall mood and perception of life.Any activity simply done by using our bodies is physical, and as such we affect this form of health by our choices of whether to exercise or not, maintain balance or even by putting strain on the body. We also experience health from a mental perspective which many people arguably say is the most Important component of all. The mind is what naturally makes a person him or herself, and any alteration or absence of It could greatly change a life. All humans experience mental health more than any other health because every conscious second we have makes use of It and how It corresponds to the other aspects of health.Lastly we experience health as well through a social or emotional proportion. Social health can be a double edged sword because statistically speaking people that interact and have support from others are more likely to be resistant to illness and overall more healthy from the influences peers. However, the choices we make as to who we choose to surround ourselves with can have negative effects, as well as leads to high stress and emotional outbursts which in some cases can allow some diseases to develop.Due to this, we experience health based upon our actions and decisions in everyday life that will mount overtime to our current state of health and how It will continue to grow in the future to come. Health Is greatly affected by the choices we all make in how we all wish to live our lives In a way that provides satisfaction and pleasure. However, what Is It that determines how we make these choices? Well because health Is such a diverse and Immense topic, there really Is not an answer or rather a correct one because health is entirely personal.Everyone has their own interpretations and how much and what they eat, hygiene, maintain required sleep and other activities ND so on. There are many different reasons why people do the things they do, and one of the most notably characteristics is one an individual has no control over; genetics. The genes a person inherits is from their family's history and dominant traits that persist. Whether good or bad, genetics to a degree play a major role in how a person thinks and how they are susceptible to not only certain diseases and illnesses but also personality types and attitudes.For instance, in many scientific studies there are experiments that support the fact of alcoholism being dominant in n offspring if the parent is shown to have a history with it, and results have shown a positive correlation so far. However as health is a very complex topic, there are also other factors to consider such as one's environment. The places we all grew up, the people we meet, and so on also play a role in who we become as people and how we think the way we do. Childhood is often considered the most crucial time of development for humans, and as such w e can be greatly affected by it.Our housing environments and surroundings raise the question of are our physical, mental, social ND security needs met as a child? We receive influence from how we are brought up from our families and our peers as well as the media as everyone offers different ideals and perspectives on any issue in life. Depending on the reality and influences we experience in our life time affect how we process information and decide how to interpret it. The people we become from our development and experiences as a child are how we evaluate and have our beliefs on matters such as health.Just as anyone else I am no exception to this principle and have my own background in health throughout my life. In my own personal opinion I agree strongly agree with many people that the most important aspect of health is mental. I feel that it is what drives us to have motivation and compassion to pursue what one desires whether it is good health or something else. With a strong and clear mind even people that are physically disabled inspire so many others by their determination to overcome their weakness and inability.Even without being physically healthy, as long as one has their mind they can still be happy and satisfied in their life which to some people is considered healthy since everyone has their own definition. Because of this I also think health cannot be measured on a scale or specifically to determine what is essentially â€Å"healthy'. Many reliable institutions such as the government put forth their ideals in what being healthy is, such as the Canadian food guide. However not every person eats the required amounts of servings listed in the Canadian food guide. And does that make them unhealthy?I do not believe so because as I have stated earlier health is a personal and very complex topic as there is no correct answer entirely. However I think that with regards to guides on health as the Canadian good guide and Body Mass Index (IBM) should ra ther be used as references or scales for one to model their life after. No one needs to follow these guides exactly, but should incorporate the knowledge they give into their lifestyle as way to improve health and keep it within a reasonable standard of being healthy as long as some of the criteria to a degree is met.I myself use this as my own interpretation of these public forms of information to better my health, however it is up to me use my own Judgment and exactly aligned with these paradigms, and that is perfectly alright. At times we usually want to be like everyone else or follow the standard, but occasionally you need to stick your head out the clouds and form your own opinions with the information given.Health is no exception as a concept we design and personalize ourselves to fit our own perceptions of what a healthy lifestyle involves. The components of physical, mental and social as well as the factors that influence are all tools we use to create our own definition of health and we apply it to our everyday lives. Being healthy to some may simply include Just being and feeling happy with one's self by having pride and inspiration to continue or change their options to improve and encourage health habits.

In What Ways Did Religion and Economics Influence the Development of Medieval Europe and Japan?

God’s laws told them that they were equal to the King. The archbishops, bishops, abbots, earls were freeman that could not be taken or imprisoned, outlawed or exiled or ruined unless by lawful judgments. General of injustice’s would cause the souls of them and the souls of their ancestors and successors to burn in all eternity. 2) How did the Magna Carta limit the power of King John? According to the Magna Carta: the king could no longer collect taxes from the English people unless the Great Council agreedany free man who was brought to trial for a crime had the right to be judged by his equals, rather than the king or his officials; this is what we know as a jurylegal decisions were also now influenced by the judges’ interpretation of previous court decisions; this made rulings more consistent so that the same crime couldn’t be punished in two different waysthe king himself now had to obey the laws of England; this was a brand new idea: that even the king was not above obeying the law3) How did the Magna Carta lay the foundation for democracy? Many of the ideas first written in the Magna Carta would later form the basis of modern democracy. It was the first document to limit the powers of the monarchy. This would influence the democratic idea of a system of checks and balances to keep one pie ce of the government (such as the president) from having too much power. It also established rights for everyday people and influenced the content of other documents that protect the rights of citizens, such as the Bill of Rights in the United States Constitution Another result of the Magna Carta was the establishment of the first English parliament. It created the Great Council, a group of 25 barons that the king was supposed to consult when he made a decision. This planted the seeds of a parliamentary government where the power was shared between the ruling monarch and the people, and the people had a voice. Later, Philip IV of France would use a similar idea in 1302 to establish the Estates-General. This was an assembly of noblemen, clergy, and townspeople that was also useful in uniting France under one national identity.

What Is the Difference Between Steam and Smoke

Can you tell by looking at this plume from this factory whether it is releasing smoke or steam? Both smoke and steam can appear as clouds of vapor. Heres a closer look at what steam and smoke are and the difference between them. Steam Steam is pure water vapor, produced by boiling water. Sometimes water is boiled with other liquids, so there are other vapors with the water. Ordinarily, steam is completely colorless. As steam cools and condenses it becomes visible as water vapor and can produce a white cloud. This cloud is just like a natural cloud in the sky. It is odorless and tasteless. Because the humidity is very high, the cloud may leave water droplets on solids that touch it. Smoke Smoke consists of gasses and soot. The gasses typically include water vapor, but smoke differs from steam in that there are other gasses, such as carbon dioxide and sulfur oxides, plus there are small particles. The type of particles depends on the source of the smoke, but usually, you can smell or taste either the soot or some of the gasses from the smoke. Smoke may be white, but more commonly it is colored by its particles. How to Tell Smoke and Steam Apart Color and odor are two ways to distinguish smoke and steam. Another way to tell smoke and steam apart is by how quickly they dissipate. Water vapor dissipates rapidly, particularly if the relative humidity is low. Smoke hangs in the air  since the ash or other small particles are suspended.