Print Advertising Essay Example | Topics and Well Written Essays - 500 words

Print Advertising - Essay Example Several propaganda devices are used in the ad including glittering generality and band wagon appeals.   Glittering generality sets the light bulb up as a preferred method of reducing energy use and conserving the environment without sacrificing personal comfort.   However, very little information about this light bulb or the technology behind it is actually shared.   Instead, consumers are directed to visit a website that presumably gives them this information.   Band wagon appeals are made when the suggestion is inferred that everyone is making the switch, such as Ashley, who is pictured in the ad as being just an ordinary woman with a satisfying solution to a difficult problem.     I am actually relatively neutral about the ad.   Initially, I found it very attractive because of its use of color.   The light blues and greens pulled at me and made me feel comfortable and at home.   The friendly look on the woman’s face and her desire to share her new discover y with me appealed to my emotions and made me want to like the ad itself.   However, as I looked over it in greater detail, I learned that it was offering an energy efficient halogen bulb, which, in my personal experience, generates a high level of ambient heat and is therefore not a good option.   I also felt resentful that the ad provided me with no real information about the product and manipulated when I found myself going to the website.   Thus, cognitively, I did not like the ad and would probably not buy the product.  

Torts Law Essay Example | Topics and Well Written Essays - 2000 words

Torts Law - Essay Example condition of the fishing equipment, the service provider brushed it aside in a casual manner saying no untoward incident had happened in the past 25 years generally without paying attention to the particular boat and equipment. It is not the case of the service provider that even if the fishing equipment had been in good condition, the accident could not have been averted given the fact hooking of such a huge fish is capable of leading to such an eventuality as not a foreseeable risk and presence of tuna fish in that coastal area is a rare phenomenon. Hence the Family Friendly Vessel’s owner is clearly responsible for the injuries suffered by Mickey’s wife June and his daughter Gina. Lord Atkin in Donoghue v Stevenson1 (1932) laid down that in tortious liability due to negligence, the above requirements of duty of care, breach of that duty and loss and damage due to that breach should be met. In fact Donoghue case gives liberty to proceed against those who are not privy to the contract unlike in the present case wherein there was definitely a contract that existed between Family Friendly Fishing and the Mickey family. Hence it is all the more appropriate to hold the vessel owner directly liable to June and Gina for loss they have suffered. This principle laid down in Donohue v Stevenson was adopted in Australia in Grant v Australian Knitting Mills and Another.2, though both were from the House of Lords. The Family Friendly Fishing can not avoid the damages under the pretext of the inherent risk involved in such dangerous sports because, but for the defect this mishap would not have occurred. The res ipsa loquitur doctrine can not come to the rescue of Family Friendly Fishing. The doctrine is understood as â€Å"Control [by the defendant manufacturer] during the process of manufacture was sufficient, once the plaintiff has eliminated himself and other extraneous forces as likely causes of the injury†3 They had the duty of